Skip to main content

Gift card

What are the rules for gift cards?

Updated over a week ago

Currently, is it only supported in E-conomic integrations. If your integration has a different accounting system, then please contact IEX support, to know what other options you have available, or if your accounting system is supported yet.


Rules

On July 1, 2019, the EU's VAT new rules for gift cards came into effect. This means that you, as a webshop owner, need to decide whether you should charge VAT when selling gift cards.

The new rules divide gift cards into two categories:

Gift Cards for a Single Purpose

  • Gift cards that can only be used for taxable goods/services in Denmark.

  • The country, where the goods/services for which the gift card can be redeemed, is known, then the gift card is purchase.

  • The VAT rate is known at the time of purchase.

In practice: VAT must be settled at the time of sale, but not at the time of redemption.

Example for a Danish webshop: If you sell physical products in your webshop with regular Danish VAT (25%) on the price of the goods, to a customer in Denmark. VAT must be settled at the time of sale (i.e., when the customer buys the gift card), not at the time of redemption (when the gift card is redeemed on an order).

Gift Cards for Multiple Purposes

  • Gift cards that can be redeemed in multiple countries, or can be used to purchase both taxable and non-taxable goods/services in Denmark.

In practice: VAT must be settled at the time of redemption, but not at the time of sale.

Examples:

  • Gift cards for a webshop where both taxable and non-taxable goods/services can be purchased.

  • Gift cards for a webshop selling hotel stays, etc., with locations in multiple countries.

  • Gift cards for a webshop that sells taxable goods and has businesses in multiple countries.

Did this answer your question?